On a crisp morning in Bristol, Tech on Toast sat down with Jack Lander, the visionary co-founder of Pizzarova, for a new "Tech on Toast meets"....episode that perfectly blends innovative tech ideas with a passion for great pizza. Jack, a true south western boy, has taken his love for pizza and turned it into a thriving business that’s not just riding the wave of the latest trends but setting them.
Pizzarova is the epitome of casual cool. It’s the kind of place where you can roll in with your mates, order a bespoke pizza, and chill out while the team fires up your creation in their iconic wood-fired ovens. But don’t let the laid-back vibe fool you—this is a business that’s serious about innovation.
The Tech-Savvy Vision for Pizza
Jack’s approach to integrating technology with his business is both forward-thinking and customer-focused. One of his exciting future plans includes the introduction of QR codes for ordering. “We’re looking into QR code ordering as the next step,” Jack shared. “It’s all about making the experience as seamless as possible. We want people to focus on enjoying their time at Pizzarova without the hassle of waiting in lines.”Although not yet live, the idea is to enhance the dining experience by allowing customers to order directly from their phones, making the process quicker and more convenient. This is part of a broader vision Jack has for Pizzarova, where technology plays a key role in simplifying operations and improving customer service.
Click and Collect: A Taste of Convenience
While QR code ordering is still in the works, Pizzarova’s Click and Collect service is already a hit.
“We noticed that customers didn’t want to wait around, especially during the busy lunch rush,” Jack explained. “So we streamlined the process with Click and Collect, where you can order ahead, skip the queue, and grab your pizza fresh out of the oven.”
This service has been a game-changer, particularly for busy professionals and families looking for a quick and easy meal solution. It’s just one example of how Pizzarova is constantly adapting to meet the needs of its customers, ensuring that convenience never comes at the expense of quality.
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Innovation on the Horizon
Pizzarova’s future is filled with exciting tech developments, with a mobile app being one of the key projects in the pipeline. “The app is where we’re heading next,” Jack revealed. “It’s going to bring everything together—ordering, loyalty rewards, special offers and also plan to add to our retail arm, adding aprons, T shirts,our make at home boxes and some cool postcards with our branding too"
It’s about creating a one-stop-shop for our customers, where they feel like part of the Pizzarova family.”This app will not only make ordering easier but will also provide a platform for Pizzarova to engage with its customers in a more personalized way. By understanding customer preferences through data, Pizzarova plans to offer tailored promotions and rewards that keep people coming back for more.
A Casual Vibe with Serious Service
Despite all these tech-savvy innovations, Pizzarova never loses its casual, welcoming atmosphere. “We’re all about keeping it relaxed,” Jack shared. “Good food, good vibes, that’s what we want to offer. The tech just enhances that experience—it doesn’t take over.”And it shows. The laid-back vibe at Pizzarova is what keeps customers coming back, time and time again. Whether it’s the friendly banter with the staff or the satisfaction of customising your pizza just the way you like it, Pizzarova makes you feel right at home.
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Personalised Customer Experience Driving Loyalty
Pizzarova’s approach to customer service is deeply personal. “We make it a point to remember our regulars,” Jack said. “A simple greeting, a quick chat, and making sure their pizza is just right—that’s what builds loyalty.”With the upcoming app, Pizzarova is set to take this personalised service to the next level. “The app will help us understand our customers better,” Jack explained. “We’ll be able to send them offers based on their preferences, and reward them for their loyalty. It’s all about making them feel valued.”
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Looking Ahead
As our conversation wrapped up, it was clear that Pizzarova is more than just a pizza place. It’s a brand that embodies what it means to be casual, cool, innovative, and tech-savvy. “We’re always looking for new ways to improve, to innovate,” Jack concluded.
“Whether it’s through tech, new menu items, or just listening to what our customers want, we’re here to make sure Pizzarova is always a place they love to visit.”
In a world where restaurants come and go, Pizzarova stands out as a beacon of what’s possible when you combine great food with great technology. And with Jack at the helm, it’s clear that Pizzarova’s future is as bright as the flames in their wood-fired oven.
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