Filling empty restaurant seats & driving foot traffic with Robin Chiang, Vice president of global sales and services at OpenTable

This week Chris meets Robin Chiang, Vice President of Global Sales & Services at ⁠OpenTable.⁠

OpenTable is a global leader in restaurant technology, with product innovation at its core. Founded in 1998 and based in San Francisco, California, OpenTable now powers hospitality at more than 55,000 restaurants worldwide, connecting more than 1.5 billion diners with restaurants every year. During the chat we discussed,

• Robins's view of the global market and of OpenTable's 25 year legacy in the knowledge of the industry.

• How building a restaurant first team is the key to serving the hospitality industry, enabling simple decision-making.

• Driving bums on seats to customers to ensure that an empty seat is filled at the touch of a button.

• Delivering business & visiting business customers to restaurants, which in turn drives higher spend.

• Utilising CRM to drive both new and previously visited guests back into your restaurant.

• How he has seen a 4% shift in online bookings since the pandemic.

• Phishing within the industry & protecting your restaurant data.

• How "In 90" bookings are increasing rapidly, tech is enabling customers to book rather than walk in and they like the security of knowing they can book

• Building pre-shift reports all over the world to set businesses up for success, bookings, frequency, menu availability & restaurant-focused information.

And much more....

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