Building your E-commerce infrastructure with Paul West, Founder & CEO of FUSE & Ignite
This week Chris talks with Paul West, Founder & CEO of Ignite & FUSE.
About Ignite & Fuse
Ignite is an integrated marketing agency fusing strategy, creativity, and technology for elite brands and leading hospitality businesses globally.
Fuse houses 5 e-commerce products under one roof, pay and order at table, collection & delivery, event ticketing, gift vouchers & the ability to own your own online shop. All are designed by hospitality insiders, built on decades of digital experience, and used by industry giants.
During the chat we discuss the following :
- How Fuse was formed during the pandemic through due to fragmented customer journeys that were causing problems both with the customer journey & operations.
- Leveraging your restaurant business through new revenue streams & customer orientated functionality
- How storytelling & customer journey are at the forefront of everything that fuse does as they understand
- Extending brands into lifestyle brands offering an at-home product through fuse technology
- Building a seamless customer journey for brands that really care about the narrative, allowing them to own the customer experience and not feel like a third-party site.
- Driving revenue through frictionless experiences for your customers
- Capturing data from your customers which enables you to discover the true value of your guest and then reward them with loyalty.
- Keeping your data all in one place from one provider, avoiding spreading your data across multiple platforms to provide one single customer view.
And much more......
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