How to integrate e-commerce into your marketing strategy with Sophie MacDonald, Marketing Director at Fuse & Ignite
This week Chris talks with Sophie MacDonald, Marketing Director at Fuse & Ignite; we discussed how to Integrate E-commerce into your marketing strategy.
During that chat, we discuss,
- The importance of incorporating e-commerce into the annual marketing plan.
- Highlight the significance of e-commerce touchpoints and their potential benefits for restaurant businesses.
- Explain the various touchpoints where e-commerce can be integrated (e.g., website, social media, mobile apps).
- Examples of features that can benefit a restaurant business, such as Online ordering: Which enables customers to place orders and make payments conveniently
- Discuss strategies for integrating e-commerce into marketing campaigns such as Sophies " Italian " getaway competition
- Cross-promotion: Promote e-commerce offerings through traditional marketing channels (e.g., email, print ads).
- Event promotion & ticketing: Leverage targeted email campaigns to promote new products, discounts, and special offers
- Tips for creating engaging campaigns without a big budget
- The impact of tracking and reporting data on the marketing plan
You can find out more about how to integrate your e-commerce into your marketing Strategy by clicking here
....And much more...
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