Putting marketing at the heart of your business with Dan Brookman & Sam Brown from Airship & Toggle.

This week Chris meets Dan Brookman & Sam Brown from Airship & Toggle.

" We send 49 million emails a month, my job is to get to people out dining in hospitality" Dan Brookman.

If you have not met these two before, well, you are in for a treat. We had great fun chatting about all things marketing & even managed a Mr & Mrs. Quiz at the end of the podcast to check how much they really know about each other!

During the episode we discuss,

• How airship & toggle came about and what they can do for your business
• Supporting & educating the industry around marketing through thick and thin ...and a pandemic.
• Email marketing, frequency, content, photography, and lots of nudging...
• Setting up your email marketing journeys and discussing how you are competing with every mail in your inbox, so every time your customer has a birthday and you are not talking to them, your competitors are.
• Supporting the accommodation sector and ensuring that customer data is captured by the hotel beyond just the lead person's name and email.
• Gifting, how hospitality is playing catch up in the world of gifting which is very exciting as the opportunity is huge!
• Staking your claim in every customer's digital wallet on their phone, every time your customer pays, you will be right there with them.
• Quoting Vic Searl on a regular basis!
• Building marketing campaigns with humor and very small budgets...oh and chico!
• Their unique relationship through a very chaotic 4 min quiz!

And so much more,

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