This week Chris talks to Allison Page, Founder & CPO of Seven Rooms.
Allison Page is Co-Founder and Chief Product Officer of SevenRooms, a data-driven operations, marketing and guest engagement platform that empowers hospitality operators to maximize revenue, build brand loyalty and enable personalized experiences. SevenRooms is venture-backed by Amazon, Comcast Ventures and Providence Strategic Growth, and has been named to Inc.'s annual list of Best Workplaces for 2020. The company's clients range from neighborhood restaurants to international, multi-concept hospitality groups including MGM Resorts, Mandarin Oriental Hotel Group, Bloomin' Brands, Topgolf, Jumeirah Group, Wolfgang Puck and Live Nation.
Since inception in 2011, Ms. Page has been responsible for driving product innovation, defining the company's product roadmap, vision and strategic positioning, and scaling the platform to over 250 cities worldwide. She holds more than a decade of experience as an entrepreneur in the hospitality industry; launching, building and commercializing high-growth technology platforms across global restaurant, hotel and entertainment brands. She brings knowledge in the areas of technology, guest experience, guest engagement, CRM, marketing, loyalty, data analytics and consumer trends. Prior to founding SevenRooms, Allison started her career in investment banking at Credit Suisse. She holds a bachelor's degree in Finance & Real Estate from The Wharton School, University of Pennsylvania and was named one of Hospitality Technology's 2019 Top Women in Restaurant Technology. She currently sits on the boards of Red Robin Gourmet Burgers and the Pillsbury Institute for Hospitality Entrepreneurship at Cornell University.
During the chat we discuss:
- Allison's career and her path to founding seven rooms?
- Tech in the hospitality industry? Are we getting the most out of what is on offer?
- How operators create a smoother guest experience across establishments by making use of the latest technology.
- How brands leverage guest data to create personalised experiences that improve guest satisfaction and customer service.
- How operators level up their marketing strategy to both on and off-premises
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