Delivering the Digital Restaurant: Insights from Carl Orsbourn On Modernising Hospitality
🚀 New Episode Alert: Tech On Toast Podcast! 🎙️
I’m thrilled to announce our latest episode featuring the incredible Carl Orsbourn SVP of Invisible and co-author of the insightful book, Delivering the Digital Restaurant. In this episode, we dive deep into the evolving landscape of hospitality technology and the impact of AI on the restaurant industry. Here are three key takeaways that you won’t want to miss:
The Power of Data Integration 📊
One of the biggest challenges facing restaurants today is data entanglement. With an average restaurant group juggling 15 to 20 different technology platforms, the lack of seamless communication between these systems can lead to inefficiencies. Carl emphasises the importance of untangling this data to empower General Managers to spend less time in the office and more time engaging with their teams and guests. By leveraging AI and automation, we can streamline operations and enhance decision-making processes.Dynamic Pricing as a Game Changer 💰
Dynamic pricing is not just a buzzword; it’s a strategy that can significantly impact a restaurant's bottom line. Carl discusses how restaurants can utilize dynamic pricing to adjust their offerings based on demand, ultimately improving margins. This approach allows restaurants to remain competitive in a crowded marketplace while also providing customers with value. It’s about finding the right balance between maximising revenue and ensuring a great guest experience.Enhancing Guest Experience Through Technology 🌟
Technology should never replace the human touch in hospitality; instead, it should enhance it. Carl shares examples of how AI-driven solutions, like drive-thru kiosks and personalised menus, can create a more tailored experience for guests. By using data to remember customer preferences and streamline service, restaurants can foster a sense of connection and loyalty, reminiscent of the warm, personalized service found in independent establishments.
This episode is packed with valuable insights for anyone in the hospitality industry looking to navigate the complexities of technology and improve their operations.
🎧 Listen now to gain a fresh perspective on how to embrace the future of hospitality!
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